What It Is:
The INDEPENDENT MZANSI SHORT FILM FESTIVAL is a 4-day short film celebration. Short films, past and present, are true works of art, and deserve a festival dedicated to their exhibition. Short filmmaking is in the midst of a renaissance. Screening at a festival is a sure-fire way to start creating a buzz around your film and your career. Held at the Atterbury Theatre at the Lynnbridge Mall in Pretoria, we’ll screen up to 30 hours of short films from some of the most up-and-coming directors and producers in our country!
Short Film Program:
Our mission is to present quality short films from around South Africa as well as support, recognize and honour filmmakers creating a films under 30 minutes. This year, we’ll have 19 award categories, or better known as the MZANSI’s. Nominees and winners will be chosen by a distinguished jury of industry professionals. Awards will be given for the following achievements:
Best Short Film, Best Director, Best Student Film, Best Original Screenplay, Best Actor, Best Actress, Best Cameo by any Actor/Actress, Best Use of Music, Best Original Score, Best Cinematography, Best Editing, Best Sound Editing & Mixing, Best Visual Effects, Best Production Design, Best Animated Short Film, Best Makeup & Hairstyling, Best Costume Design, Best Documentary Short Subject and the IMSFF Choice Award.
A cash incentive will be awarded to the film with the most awards.
Nominations in each category will be announced a week prior to the event, and published on the website and in Screen Africa.
The INDEPENDENT MZANSI SHORT FILM FESTIVAL is designed to educate and inspire the next generation of filmmaker. We feature interviews with working industry professionals, live Q&A sessions with directors and producers in attendance, as well as workshops/ seminars for low-budget filmmakers. The festival will also give emerging filmmakers opportunity to network.
And it’s your sponsorship that makes it possible. We aim to forge a mutual beneficial ongoing relationship with you.
Why Invest in IMSFF?
IMSFF will be renowned for cutting-edge quality, and will quickly emerge as the biggest and most important short film festival in South Africa, a bona fide staple of the SA calendar.
IMSFF offers sponsors the chance to align their brand with South Africa’s newest, most dynamic, and most exciting annual event.
IMSFF festival audiences include young, affluent, and media-savvy city residents travelling to the event, as well as an enthusiastic local audience.
Why Invest in SA’s Film Future?
Ever since the internet company YouTube was bought by Google for US$1.6 billion, it is an inescapable fact that film and video are the communication media of today — and of the future. And South Africa is ideally positioned to build upon recent high- profile international successes, like Tsotsi, Faith Like Potatoes, Long Walk To Freedom and the successful animations of Zambezia and Khumba. South Africa has also had acclaimed domestic success over the last five years with a rapid increase in new films that has infused the market place with new realities.
By focusing squarely on the emerging filmmaker and making education a central component of our festival, IMSFF connects with and inspires tomorrow’s filmmakers. When you sponsor IMSFF, you are connecting with the voices that will shape our future. Effective sponsorship means you may enjoy a unique loyalty and enthusiasm with flow-on effects for years to come.
The Film Buff
Short films are the truest and most pure artistic expression in the world of film, because short film makers are not working to any commercial imperatives. Our primary audience are fans of independent film and this unique form of artistic expression, and come to our festival with tremendous support and enthusiasm. This audience can be of any age/gender demographic, but tends to be intelligent and media literate.
The Film Maker
As our festival includes a significant amount of content dedicated to the education and development of filmmakers, they will visit the festival with great enthusiasm. We specifically aim to reach young and emerging (and low-budget) filmmakers, so this audience tends to be a younger, intelligent, artistic and creative demographic.
In 2015, IMSFF is targeting an expanded media presence. We anticipate significant coverage in local and national media throughout South Africa, including print, radio and online.
A significant portion of our sponsorship contributions are needed to support a more aggressive advertising campaign in 2015. We will be advertising by way of radio ads, posters, universities/colleges, newspaper and magazines in South Africa.
Website & YouTube Channel
Our website is one of the key components of our communication effort, and linked to the website is our YouTube channel that will host all the festival trailers of short film playing at the IMSFF 2015.
Just Do It
The INDEPENDENT MZANSI SHORT FILM FESTIVAL is not designed to be a red-carpet, celebrity-studded affair (although it will attract its fair share of celebrities). IMSFF is designed as a hands-on, grassroots, ―get out there and DO it‖ kind of event. By helping us hosting this event, our sponsors are actively embracing and promoting this philosophy.
Why It’s All About FUN!
There are few things in life that people enjoy the way they enjoy films and entertainment. As you consider sponsoring IMSFF, keep in mind that our event is genuinely FUN, and stays in the minds of audience for days, weeks, months, and even years after the fact. The bottom-line reasons for sponsoring are al there, so now get your creative juices flowing. Let’s have some fun!